This campaign took place in 2018.

In 2017, 457 men from New Zealand tragically lost their lives to suicide. In response to this issue, Voices of Hope has designated the entire month of December to focus on men's mental health. The goal is to inspire men to abandon the "she'll be right" mentality and instead, open up and seek assistance when they are facing difficulties. Remember, it is not a sign of weakness to express one's thoughts and emotions.